Employment4students, still the UK’s most visited jobsite for undergraduate work, celebrated a record breaking 563,573 unique visitors in its June 2013 ABC audit, a 51 percent increase from its previous audit.
This meant that the 7,412 part-time, holiday and graduate jobs, internships, and overseas opportunities added to our website in June were exposed to over half a million visitors. This is a significant benchmark in our quest to help clients source active and eager employees, as well as helping students find the most exciting and relevant jobs around.
The increase has also boosted E4S’ Alexa ranking – determined by a combination of average daily views from visitors and pageviews – showing that Employment4students is ranked the 3,238 most popular website in the UK, far above sites like Milkround (standing at 4,238), RateMyPlacement (16,973), and Student Jobs (40,590).
These figures are reflected in a comparison of our June visitor numbers when E4S registered significantly higher traffic for the first half of the month than all of our competitors. The content of Employment4students is also more engaging to our visitors, with the average daily page view (4.23) higher than Milkround (3.50), Student Jobs (3.30) and newcomers Witlr (2.50).
Research conducted by Endsleigh and the NUS has revealed that two-thirds of students seek jobs during the summer, with 50 percent of those having undertaken part-time employment during term-time. This shows that the demand for part-time and holiday work is tremendously high, which helped E4S generate more than 232,000 job applications for companies in June.
Notable companies performed extremely successfully during June, both in terms of clicks and applications: a Coca-Cola Enterprises vacancy received almost 2,000 applications. The job advert to recruit 24 Van Sales Representatives across the country was closed early due to an outpour of 1,981 applications in just eight days.
Coca-Cola Enterprises was not the only company to benefit from E4S’ high visitor rate, with Andrew Soltau, Avant Garde Science, commenting: “E4S was a godsend. Out of a steady stream of promising applicants we were soon able to select someone ideal for the job.”
A nationwide phone retailer that has been advertising a number of positions with E4S for several months also saw considerable success, with over 2,600 clicks through to its vacancy portal for various sales consultant positions across the country, and Employment4students also generated 2,558 clicks for a client advertising fundraising positions for St. John Ambulance.
With the increase in traffic, E4S also saw substantial elevation in page views and job views. The website recorded 3,533,531 page views in June, and 1,046,577 job views by the close of the month.
The figures indicate that visitors to Employment4students were engaging with numerous pages of content across the website, and that they were also utilising the site specifically for job searching. The website also had a lower bounce rate – the amount of times visitors leave a website after looking at one page – than other student job sites, also indicating that visitors engaged with the content of the site.
Andre Boeke, E4S’ development director, commented: “Our recent audit shows that more and more students are choosing their employment options through E4S, and our clients are benefitting from our increased visitor numbers with more and more applicants to their positions.”
Lindsay Hobson, TMP Worldwide, added: “I have used E4S a number of times for a large UK banking client with much success. Not only had the site been one of the top performing media for internship candidates but the service received from the team has been second to none.”
The ABC certificate can be found here: http://www.e4s.co.uk/e4s-ABC-certificate-june-13.pdf.
For more information, contact development director Andre Boeke at [email protected] or 0845 838 0595.